Maximising Sales: Essential Tips for Online and Brick-and-Mortar Retail Success

Selling curtains successfully requires different approaches depending on whether you operate online, in-store, or across both channels. Each environment presents its own challenges and opportunities. This guide shares practical, proven tips to help you increase sales by focusing on product presentation, pricing, stock accuracy, and customer confidence.

Clear High Res Product Image of Austin Blush curtain in a bedroom setting

Selling Products Online

Online customers cannot touch or see products in person, so your listings must do the heavy lifting. Strong visuals, accurate information, and clear pricing are essential.

Use High-Resolution Product Images

High-quality images are one of the most important factors in online conversion. Ensure every product has:

• High-resolution images

• Multiple angles (front, close-up, styled setting)

• Detail shots showing fabric texture or features such as blackout lining

Clear imagery builds trust and significantly reduces returns. High-resolution images are available via the Trade Portal.

Provide Complete Product Information

Each product listing should clearly include:

• Accurate, benefit-led descriptions

• Bullet points summarising key features (e.g. blackout vs room darkening)

• Dimensions, materials, and care instructions

• EAN codes or other product identifiers

Complete and transparent information helps customers make confident buying decisions and reduces post-purchase issues. Full product data can be provided on request.

Calculate Costs Before Setting Prices

To ensure profitability, factor in all costs before pricing:

• Wholesale cost

• Shipping and handling

• Platform or marketplace fees

• Marketing and advertising spend

• Taxes and duties

• Return handling costs

Understanding your true cost base allows you to price competitively without eroding margins.

Optimise Listings for Search

Use relevant keywords naturally within product titles and descriptions to improve visibility. Examples include:

• Blackout curtains

• Room darkening curtains

• Colour names (e.g. blush, natural, charcoal)

Avoid keyword stuffing—clarity and relevance perform best.

Maintain Accurate Stock Feeds

Ensure stock levels are always up to date to avoid overselling and cancelled orders. Daily stock feeds are available via the Trade Portal and should be integrated wherever possible.

Selling Products in Brick-and-Mortar Stores

In physical retail, customers expect to see, touch, and compare products easily. Presentation and staff knowledge are critical.

Create Clear, Attractive Displays

• Group curtains by type, colour, or function

• Use clear, consistent signage

• Remove discontinued or obsolete designs

• Keep displays tidy and easy to browse

Well-organised displays make purchasing decisions faster and easier.

Train Staff Thoroughly

Staff should be confident explaining:

• The difference between blackout and room darkening

• Fabric types and benefits

• Suitable products for bedrooms, living rooms, or nurseries

Knowledgeable staff increase trust and are more likely to upsell premium products.

Keep Pricing Clear and Accurate

• Ensure every product is clearly priced

• Use easy-to-read labels

• Avoid mismatched or outdated pricing

Clear pricing reduces friction and speeds up the buying process.

Stock All Available Colours

Customers expect to see the full colour range in-store. Missing colour options often result in lost sales, even if the customer likes the product.

Retail display of curtains with clear pricing and color options

Practical Examples

• An online retailer reduced returns by 15% after adding zoomable, high-resolution images and clearer bullet-point features.

• A physical store increased premium curtain sales after staff training focused on blackout benefits and room suitability.

• Another retailer boosted footfall and sales by 10% after removing discontinued designs and refreshing displays with current bestsellers.

  
  

Final Thoughts

Maximising sales comes down to clarity, confidence, and consistency. Online, this means strong visuals, accurate data, and reliable stock feeds. In-store, it’s about presentation, pricing, and knowledgeable staff.

By focusing on how customers experience your products—both digitally and physically—you can increase conversion rates, reduce returns, and build long-term trust with your retail partners and end customers.