Selling curtains online is very different from selling them in-store. This article explains what really changes between the two channels, how customer behaviour differs, and what retailers need to adjust to succeed in both.

Accurate product data is one of the most powerful tools in online retail. This article explains how clear, consistent curtain data improves conversion rates, reduces returns, and builds long-term customer trust across e-commerce platforms.

In online curtain retail, customers can’t touch or feel the product — they rely on images. This article explains why product photography often influences buying decisions more than price, and how combining supplier imagery with retailer-led visuals improves conversion and reduces returns.

Curtain returns are costly and avoidable. This guide explains the most common causes of online curtain returns and outlines practical steps retailers can take to reduce errors, improve customer confidence, and protect margins.